ark Inaba an artist and designer at heart has grown to become a creative leader by trade. During his 15 years as a creative professional he has produced and directed award winning work and has provided inspiration and guidance to many other colleagues.
Mark's sense of humor and desire to look at things unconventionally has enabled him to create unique and memorable concepts throughout his career. His hands on approach is the key to his success. He strongly believes that mastery of the craft is the road to excellence.
Novo Nordisk, a world leader in diabetes and hormone healthcare, needed to transfer their print based content to the iPad. The desire to convert from print to digital allowed them to readily update the content as well as providing dynamic presentation capabilities to their customers. Keeping their staff current with the latest Information and technology was crucial to their business to keep up with the ever changing regulatory, competitive, and product shifts in the market.
The "Novo Nordisk Platform" shell was built using Objective C so that it could make better use of the devices' resources. Within that native shell, "content packages" (individual pieces of content such as Value Props, PIs etc.) were created using front-end technologies including HTML 5 and JavaScript. This hybrid approach allowed Novo Nordisk to update their field devices with new content easily without users having to re-install the original application.
The "Novo Nordisk Platform" shell was built using Objective C so that it could make better use of the devices' resources. Within that native shell, "content packages" (individual pieces of content such as Value Props, PIs etc.) were created using front-end technologies including HTML 5 and JavaScript. This hybrid approach allowed Novo Nordisk to update their field devices with new content easily without users having to re-install the original application.
The UI design separated internal and external facing communications to comply with strict regulatory regulations. From there, the user could navigate using familiar gestures through a "carousel" of the different brands and access the content housed within those containers.
This cutting edge custom platform won the global 2013 Marketing Innovation Award at Novo Nordisk setting it as a standard for deploying and managing digital content on iOS. Novo Nordisk has successfully made the leap into the digital space and is rapidly adapting existing digital marketing strategies into their business models.
The UI design separated internal and external facing communications to comply with strict regulatory regulations. From there, the user could navigate using familiar gestures through a "carousel" of the different brands and access the content housed within those containers.
This cutting edge custom platform won the global 2013 Marketing Innovation Award at Novo Nordisk setting it as a standard for deploying and managing digital content on iOS. Novo Nordisk has successfully made the leap into the digital space and is rapidly adapting existing digital marketing strategies into their business models.
Established only three years ago, RBNY RACING is a team of determined amateur racers whose rigorous training schedule is keeping them at the forefront of the competitive road racing scene in the tri-state region.
Struggling to communicate efficiently on their old system of multiple platforms, RBNY RACING wanted a site that would make sharing the team's current information with the general public and between themselves hassle free.
Clean water is Sweet Water’s mission. The company specializes in developing and operating sea water desalination facilities that supply high-quality drinking water in drought prone regions, and in the construction of industrial waste water treatment plants around the world.
To attract investors and win government projects Sweet Water wanted their existing site to be reimagined. They were looking for clear modern visuals and a simple narrative that would both define the highly innovative water treatment process and promote its state of the art desalination and water treatment plants.
I decided to focus on a clean design with straightforward copy that would be easy to translate into other languages to ensure global outreach.
Using a combination of stunning photos provided by the company and numerous sourced images I was able to create the kind of fluid balance between content and imagery that makes for a concise learning experience, clarifying intricate engineering and technical information.
The desired effect of the site was to make it crystal clear that Sweet Water is the leader and expert in the field of water management. The outcome of their services cannot be understated during these times when increased global population and environmental shifts have placed greater pressure on available quality drinking water.
I decided to focus on a clean design with straightforward copy that would be easy to translate into other languages to ensure global outreach..
Using a combination of stunning photos provided by the company and numerous sourced images I was able to create the kind of fluid balance between content and imagery that makes for a concise learning experience, clarifying intricate engineering and technical information.
The desired effect of the site was to make it crystal clear that Sweet Water is the leader and expert in the field of water management. The outcome of their services cannot be understated during these times when increased global population and environmental shifts have placed greater pressure on available quality drinking water.
Biobac, a company that produces an ingestible microchip sensor. The ingestible sensor (formally referred to as the Ingestion Event Marker or IEM) is part of Biobac's digital health feedback system, an integrated, end-to-end personal health management system that is designed to help improve patients’ health habits and connections to caregivers.
Biobac needed a user interface that could display data from the sensor to help monitor the patient's daily activities and health markers in a very simple and easy to use manner. In addition provide mobile applications for the patient and caregiver along with a web tool for the physician to track the performance of the patient and most importantly to provide immediate feedback.
A dream of my client to create her own retail store of hand crafted one of kind children's products she has created in her basement workshop.
The tone of the site was to capture the whimsical boutique style of fashion she designs. Our first goal was to catalogue and photograph each product in a clear and inviting style. I wanted to make the shopping experience easy for the user to navigate through the site by multiple means and to provide a quick and simple checkout.
From humble beginnings to actual realization, it is a wonderful experience to have been a part of bringing my clients passion to life. The creative process is one of constant motion, the site was designed to accommodate these growing changes.